Colour perception, or how we interpret colours is an important but sometimes forgotten aspect of web design. If your website is intended for an international audience, are you aware of how people might react to different colours on your sites? Different colours have different meanings in different cultures. In the west, white is associated with weddings while in China it is associated with mourning.
Blue is generally thought to be a safe or uncontroversial colour across many cultures while purple is associated with everything from brothels in the Middle East to death and crucifixition in old Europe.
In 1931 the Swedish commercial artist, Haddon Sundblom created the image of Santa wearing RED which is now recognized all over the world. Santa originally wore green. This was part of the Coca-Cola Company advertising in 1931.

So lets take a brief look at some of the factors which influence how we interpret colours.
1. Gender: Research has shown that women are more likely than men to have a favourite colour. Generally women, like soft colours and men bright ones. Women prefer red to blue and men prefer blue to red. Women are often able to recognize more elaborate colours, that’s why you’ll hear a women describe a colour as Teal or Cyan while a man will call it Blue.
2. Religion: There are colour associations in every religion. For example Gold often stands for God's glory. Buddhists use gold to indicate sacred fire. Green is a sacred colour to Shiite Muslims and its use should be undertaken very cautiously.
3. Climate: People in colder climates have been found to prefer, cooler less saturated colours than those from hot climates who generally prefer warm, bright colours. And did you know, Eskimos have 17 words for white when talking about different snow conditions?
4. Age: Children love warm, intense strong colours. As we grow older, there is a tendancy for us to be attracted to softer shades and hues. Older people are attracted to more sudued colours, so it’s useful to remember this when designing a site for a particular age category.
So as you can see, there is so much more to colour than meets the eye. When we’re dealing with an international and diverse audience such as on the Internet, it’s something to keep in mind.
Labels: Design, Digital Design Cottage